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Trademark Licence Agreement: goods for branded retail store  
Doc Ref. EN-IPtr07
With Free Guidance Notes
Drawn by: Net Lawman
Format available: word-small
Word count: 4300

This agreement is suitable for companies who have an
established brand name and market reputation who wish to
market and sell their products through exclusive retail
stores. It is different from other trademark or franchisee
agreements because it allows both the parties to maintain
and promote their name and market value individually.
 
Price: £29.00
Plus VAT £5.80
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About this document
This agreement is suitable for companies who have an established brand name and market reputation who wish to market and sell their products through exclusive retail stores.
The document sets out the terms of between a company owing the branded products and the owner of a retail store who wishes to sell such branded products on an exclusive or non-exclusive basis.
The document provides specifications of infrastructure, advertising and services to be provided by the retail store bearing in mind the market value and image of the products. It is different from other trademark or franchisee agreements because it allows both the parties to maintain and promote their name and market value individually.
The document can be used by either party. Usually, the company is likely to provide the agreement; however, there is nothing to stop the retail store from using such an agreement and gaining the upper hand. This trademark license agreement is suitable for the sale of any type of goods or services.
 
Application and features
Fair to both parties;
Suitable for the sale of any products or services;
Complete with explanatory and guidance notes in plain English.
 
Contents
Summary of the agreement;;
Payment: how much;
Licensee’s responsibilities;
Licensor’s responsibilities;
Stores and products;
Ownership and title of the goods;
Confidentiality by both parties;
Term, termination and effects of termination;
Insurance;
Indemnities and warranties;
Dispute resolution;
Other appropriate legal provisions;
Schedule 1: Products: what is to be sold;
Schedule 2: Stores the goods or services are to be sold in;
Schedule 3: Trademarks to be used;
Schedule 4: Territory;
Schedule 5: Payments: when and how.
Draftsman
This document is drawn and maintained by Net Lawman. It is real law in plain English.

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