Sponsorship agreement

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Key features

England & Wales
Scotland

- Length:9 pages (2550 words)
- Available in:
Microsoft Word DOCX
Apple Pages
RTF

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We avoid legal terminology unless necessary. Plain English makes our documents easy to understand, easy to edit and more likely to be accepted.

You don’t need legal knowledge to use our documents. We explain what to edit and how in the guidance notes included at the end of the document.

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About this agreement
People are sponsored for a variety of reasons and in many different ways. This contract has been drawn to be flexible and to cover many situations without being difficult to edit.
Sponsorship is common within sport, but this agreement could also be used where the arrangement is one of product endorsement, most likely by a well known person (for example, an actor agreeing to wear a manufacturer's products at public events).
A large part of the agreement covers the substance of the deal. We provide a multitude of examples which you can either delete if not applicable, edit or add your own.
We include further legal paragraphs not usually included in such agreements that protect both sides in case of later disagreement or non-fulfilment. These can also be edited to your requirements.
The agreement is governed by the laws of England and Wales, but the location of either party could be elsewhere. The agreement could, for example, be used by a British company to sponsor a Russian musician.
When to use this agreement
This agreement will suit a large number of sponsorship arrangements.
the individual sponsored could participate in a sport or other activity (e.g. chess, poker or music)
the sponsored person could be at any level of professionalism, whether an local amateur level to professional, international level
the sponsor could offer goods or services (their own or another business') or money
the obligations of the individual could include simple advertising (using equipment or wearing clothing with advertising printed on it), promotion at events, product testing, writing articles for the sponsor's website, appearing in marketing material or anything else
the contract could be for a specific period or on-going
Agreement contents
The agreement includes the following paragraphs as well as other standard legals.
- Warranties for authority
- Relationship of parties
- Grant of rights
- Fee and payment
- Promotion of goods and services
- Obligations of each party
- Joint obligations
- Intellectual property: including use of trademarks and ownership of works created for the sponsor (such as photographs)
- Indemnity
- After termination
- Uncontrollable events
- Miscellaneous matters
- Schedule 1: Scope of rights: industry sectors, product ranges and countries
- Schedule 2: Goods that will be provided

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