Sponsorship agreement: sports person or other individual

This agreement provides a flexible framework for defining a sponsorship arrangement, regardless of the activity, the level of participation and benefits to each party. The arrangement could be as simple as payment for advertising on clothing to more complex arrangements where the sponsored individual acts as a brand ambassador, product tester or content producer.
Suitable for use in: England & Wales and Scotland
  • Solicitor approved
  • Plain English makes editing easy
  • Guidance notes included
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About this agreement

People are sponsored for a variety of reasons and in many different ways. This contract has been drawn to be flexible and to cover many situations without being difficult to edit.

Sponsorship is common within sport, but this agreement could also be used where the arrangement is one of product endorsement, most likely by a well known person (for example, an actor agreeing to wear a manufacturer's products at public events).

A large part of the agreement covers the substance of the deal. We provide a multitude of examples which you can either delete if not applicable, edit or add your own.

We include further legal paragraphs not usually included in such agreements that protect both sides in case of later disagreement or non-fulfilment. These can also be edited to your requirements.

The agreement is governed by the laws of England and Wales, but the location of either party could be elsewhere. The agreement could, for example, be used by a British company to sponsor a Russian musician.

When to use this agreement

This agreement will suit a large number of sponsorship arrangements.

  • the individual sponsored could participate in a sport or other activity (e.g. chess, poker or music)

  • the sponsored person could be at any level of professionalism, whether an local amateur level to professional, international level

  • the sponsor could offer goods or services (their own or another business') or money

  • the obligations of the individual could include simple advertising (using equipment or wearing clothing with advertising printed on it), promotion at events, product testing, writing articles for the sponsor's website, appearing in marketing material or anything else

  • the contract could be for a specific period or on-going

Agreement contents

The agreement includes the following paragraphs as well as other standard legals.

  • Warranties for authority
  • Relationship of parties
  • Grant of rights
  • Fee and payment
  • Promotion of goods and services
  • Obligations of each party
  • Joint obligations
  • Intellectual property: including use of trademarks and ownership of works created for the sponsor (such as photographs)
  • Indemnity
  • After termination
  • Uncontrollable events
  • Miscellaneous matters
  • Schedule 1: Scope of rights: industry sectors, product ranges and countries
  • Schedule 2: Goods that will be provided

This document was written by a solicitor for Net Lawman. It complies with current English law.

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