Online advertising agreement

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Document overview

Agreement between a website owner and a business wanting to advertise their products or services on the owner's website, using a paid advert such as a banner ad or skyscraper.
Compliant with the latest law in
  • England & Wales
  • Scotland
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Document properties
  • Length:11 pages (2500 words)
  • Available in:
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writing in plain english
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About this document

Marketing and advertising is a business in its own right. It involves contracts and agreements, partnerships and affiliations, licenses, list rentals, and sales. In the end, your promotional marketing and advertising techniques are only as strong as the contracts and relationships you've built. Use this online advertising agreement to set firm terms with the other party and ensure transparency and success.

This agreement has been drawn primarily to protect the interest of the licensor / property owner.

This agreement provides a framework for renting advertising space on a website. These terms grant a licence to the advertiser, to use the space (a banner add, or skyscraper) to advertise products or services of any kind. As drawn, the document provides for all ancillary and consequential rights and obligations.

Application and features

  • Suitable for advertising any product or service on any website;
  • Suitable for any length of time, as the parties agree;
  • Comprehensively drawn so you simply edit out what is not required;
  • Includes sensible, practical provisions for a smooth transaction;
  • Written in plain English.


  • Licence;
  • Licence Fee;
  • How long the advert will show for;
  • Rights and obligations of advertiser;
  • Rights and obligations of website owner;
  • Term, termination and effects of termination;
  • Other usual provisions to protect your interests.
Sample online advertising agreementSample page from the website advertising agreement

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