Website sale and purchase agreement

1 Review
Select support levelCompare

Document overview

This agreement records the terms under which a website will be sold and bought. It includes a large choice of warranties that the seller could make, non-competition terms to ensure that the seller does not copy the site and set up in competition, and full transfer of intellectual property rights.
Compliant with the latest law in
  • England & Wales
  • Scotland
Document propertied
Document properties
  • Length:9 pages (2800 words)
  • Available in:
    MsWordMicrosoft Word DOCXApple pagesApple PagesRTFRTF
watertight guarantee
Backed by our watertight guarantee

If the document isn’t right for your circumstances for any reason, just tell us and we’ll refund you in full immediately.

writing in plain english
Written in plain English

We avoid legal terminology unless necessary. Plain English makes our documents easy to understand, easy to edit and more likely to be accepted.

Guidance notes included

You don’t need legal knowledge to use our documents. We explain what to edit and how in the guidance notes included at the end of the document.

Support from our legal team

Email us with questions about editing your document. Use our Lawyer Assist service if you’d like our legal team to check your document will do as you intend.

Up to date with the latest law

Our documents comply with the latest relevant law. Our lawyers regularly review how new law affects each document in our library.

About this document

When you buy a website, you need to record clearly exactly what you are buying. For example, does the sale include the sale of rights in all types of content (for example, images as well as text); or is the seller aware of any problems that might reduce the possibility that it might not rank highly in search engines.

This is a comprehensive agreement that covers the transfer of intellectual property rights (as for a new website), plus a large choice of seller warranties suitable for established businesses.

This contract could be used for the purchase and sale of a number of types of website:

  • one monetised by advertising or affiliate links, that is being sold by a developer who is in the business of creating and “flipping” sites

  • a blog or fan site or information site

  • one that has been restored on an expired domain name

  • one that is intended to be the basis of a new business run by the purchaser – for example, a customised yet empty e-commerce platform site that will allow the buyer to advertise goods fulfilled by dropshipping that he himself later adds to the site via an administration panel

  • a web-based application that hosted separately to the buyer's site - possibly free to use or accessed after payment

While this agreement can be used to buy or sell an e-commerce site, it is not suitable for e-commerce sites that are already trading as businesses and where established offline relationships with third parties such as suppliers exist. For that type of business, use our standard business sale agreement.

Documents of this type are usually produced by the buyer because he or she has more to lose if what is bought is not as expected. Therefore, this document, as is, favours a buyer. However, a seller could amend it to give him or her advantage.

We include a large choice of warranties relating to this type of asset. Warranties are promises made by the seller as to the condition of the website at the sale. If the condition turns out to be different, the contract is broken and the buyer can seek damages. They are a way of protecting the buyer from problems that can’t be identified before the sale takes place.

The document assumes that the transfer of the website will take place on the same day as the contract date. Intellectual property rights in the content of the site are transferred to the buyer.

There are non-compete provisions that prevent the seller creating a similar site soon after the transfer and setting up business in competition.

We also include a comprehensive list of things to do before completion and documents to be handed to the buyer. This list can be edited to suit your circumstances. It should be a useful aide-memoire to help the transaction proceed smoothly.

The law relating to this contract

There is no statutory law relating to this type of transaction, so you are free to agree any terms you like.


  • Interpretation
  • Agreement for sale
  • The purchase price
  • Items to be delivered at completion
  • Completion
  • Warranties by the seller
  • Future activities
  • Communications
  • Miscellaneous matters
  • Jurisdiction

The document also includes guidance notes in plain English that explain which paragraphs to edit, and how you might change them.

Sample website sale and purchase agreementSample page from the website sale agreement

CallTalk to us about this document

We are happy to answer any questions you have. Arrange for us to call you.

Recent reviews

Great Service
13 July 2015
Document was very detailed and exactly what I needed.
Roopesh Ranchod
Review of the South African version

Choose the level of support you need

Document Only

Complete the document template yourself using our guidance notes
(incl VAT)
  • ok This document
  • okDetailed guidance notes explaining how to edit each paragraph
Most Popular

Lawyer Assist

Support from our legal team during and after editing
193 Reviews
(incl VAT)
  • ok This document
  • okDetailed guidance notes explaining how to edit each paragraph
  • okUnlimited email support - ask our legal team any question related to completing the document
  • ok
    Review of your edited document by our legal team including:
    • reporting on whether your changes comply with the law
    • answering your questions about how to word a new clause or achieve an outcome
    • checking that your use of defined terms is correct and consistent
    • correcting spelling mistakes
    • reformatting the document ready to sign


Drafted for you, to your precise requirements
(incl VAT)
  • okA document drawn just for you to your exact requirements
  • okPersonalised service provided by an experienced solicitor
  • okFree discussion before we provide an estimate, for you to ask questions and for us to understand your requirements
  • okTransparent fees - a fixed fee for the basic work, a fixed hourly rate for new or changed instructions, and no charge for office overheads or third party disbursements
  • okCareful and thorough consideration of your circumstances and your consequent likely practical and legal requirements
  • okProvision of options that you may not have considered with availability for discussion
  • okHelp and advice woven into the fabric of our service so that you can make the best decisions
© 2000 - 2024 Net Lawman Limited.
All rights reserved