This agreement sets out the commercial deal between an event organiser and a sponsor.
It can be used for a diverse range of one-off or periodic events, from a single sports competition, where the sponsor receives advertising rights and a corporate hospitality suite in return for financial support, to a home improvements exhibition, where the sponsor receives additional or alternative rights such as the right to sell products from a stand or the right to advertise being a sponsor of the event on marketing material.
It is suitable for either party to edit and present to the other.
Example events for which this agreement could be used include:
- a sporting event, such as a demonstration, or a single competition or match
- a show, such as a musical production, or a theatre or stage production
- a fair or an exhibition