Introducer agreement

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Document overview

This agreement sets out the terms between an introducer and a business, where the introducer will refer new customers or clients to the business in return for a commission on sales, either on an ad-hoc basis as he comes across suitable opportunities, or an active basis, finding and soliciting potential customers before referring the business to them. The agreement contains terms that provide your business with strong protection against the introducer competing with you.
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  • Length:12 pages (3500 words)
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About this introducer agreement

Sometimes the best business opportunities come about through a referral by someone else - probably not a professional salesman but rather someone with an extensive network of contacts in the distribution chain.

This agreement sets out terms for an introducer - another business or an individual - to refer your business to resellers or end customers in return for commission on sales made. The referral is likely to be for a high value product, or generate high volume sales to make the commission on the introduction worthwhile for the introducer.

The relationship could be one-off, intermittent, or regular. While many referrals are just the result of the introducer happening to be in a unique position to recommend your business to a contact, some introducers are in the business of doing so, and will actively scout and solicit introductions. This agreement is for all types of introduction arrangements.

Examples of when this document might be used:

  • An existing supplier of goods to a department store might offer to introduce to the head buyer for the store in return for a commission.
  • You might enter into an agreement with a consultant for you to be introduced to his clients whenever he identifies their need for your products or services.
  • A property agent might agree to introduce you to large property portfolio managers who might be interested in buying some of your portfolio in a private transaction.

This agreement places no obligation on the introducer to find orders for you, or to sell your products or services on your behalf as an agent. On the contrary, we include the option to prevent him from competing with you and selling similar goods or services.

Several options for payment of commission are included.

Similar documents

We offer a property finder's agreement for deals relating to land and property (either or both residential and commercial), where the introducer alerts you to properties you may wish to buy.

If you operate an Internet business, our affiliate terms and conditions template may be more suitable. Not only can it be used to regulate affiliate programmes, but can be edited for individual introducer arrangements where the referral is carried out online.

You may also be interested in our sales agency agreements if the introducer also sells on behalf of your business.


  • Basis of the agreement
  • Terms of appointment
  • How the introducer will work and what he must not do
  • Payment procedure
  • Returns and refunds
  • Rights and duties of the Principal
  • What you agree to do (all optional)
  • Protection of your confidential Information and intellectual property
  • No competition
  • Termination and what happens afterwards
  • Other legal matters to protect your interests
  • Schedule 1 Terms and triggers for payment
  • Schedule 2 Marketing plans
Sample introducer agreementSample page from the introducer agreement

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Recent reviews

Flexible Choices
28 February 2020
Excellent so far. The range of options helped us to understand what agreement we needed and we have ended up with something very different to what we had first thought.
David Stone
Very Efficient
09 May 2017
Very easy to access and assistance provided was very prompt. A very efficient and cost effective service offering. Thank you.
Dean Britz
Review of the New Zealand version
Exactly What I Needed
29 June 2017
I've used Lawman before and when I needed a different type of contract, it was my first port of call. I bought the Introducer Agreement, most importantly because I'd been presented with someone by an associate that I thought was grossly inadequate.

We've been able to put a strong agreement in place that will serve all parties going forward.

Only improvement I'd suggest is making it applicable to referral to a service rather than a product (or both). It required a bit of amendment to make it relevant to a service environment.
Greg Watson
Review of the Australian version
Read all 4 reviews

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