Promotion and publicity agreement: sport, concert or other event

This contract sets the terms between the owner or organiser of an event and a publicist or promoter for the marketing of it. It provides a practical, commercial framework as well as a legal structure, covering matters such as protection of intellectual property as well as payment and delivery.

Suitable for use in: England & Wales and Scotland
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About this document

This agreement provides a complete framework from which you can construct your promoter's agreement. Your counter party may be in the UK or anywhere else.

This document is essentially a marketing agreement for an event or a series of events. That could be a sports tournament taking place over many weeks, a one day agricultural show, or a concert or a business exhibition that takes place over several consecutive days.

The parties to the contract could be companies, organisations or individuals. For example, a sports body could use this agreement to hire a promotion company.

The promoter can be assigned as much of the marketing task as required. That may be limited to offline publicity beforehand, or include tasks such as negotiating licences for the people who sell food and drink to your visitors. You may edit this agreement to create contracts with different scopes for multiple marketers so that each can focus on a specialism. Using this document, the requirement of work for the event is not limited to any particular set of tasks.

We include ideas as to how to base the payment. Since every deal is different, we have provided for the exact terms around payment to be written by you and placed in a schedule. This separates the legal framework from the commercial, allowing the contract to be reused with other publicists or for other events.

Contents

  • Legal framework
  • Basis of agreement
  • Terms of appointment
  • Promoter’s undertakings
  • Promoter’s marketing tasks
  • Payment procedure
  • Protection of confidential information and intellectual property
  • Termination
  • Other appropriate legal provisions to protect your interests
Draftsman

This document was written by a solicitor for Net Lawman. It complies with current English law.

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