Promotion and publicity agreement: sport, concert or other event

This contract sets the terms between the owner or organiser of an event and a publicist or promoter for the marketing of it. It provides a practical, commercial framework as well as a legal structure, covering matters such as protection of intellectual property as well as payment and delivery.
Suitable for use in: England & Wales and Scotland
  • Solicitor approved
  • Plain English makes editing easy
  • Guidance notes included
  • Money back guarantee
Why from us
Ask a question

About this document

This agreement provides a complete framework from which you can construct your promoter's agreement. Your counter party may be in the UK or anywhere else.

This document is essentially a marketing agreement for an event or a series of events. That could be a sports tournament taking place over many weeks, a one day agricultural show, or a concert or a business exhibition that takes place over several consecutive days.

The parties to the contract could be companies, organisations or individuals. For example, a sports body could use this agreement to hire a promotion company.

The promoter can be assigned as much of the marketing task as required. That may be limited to offline publicity beforehand, or include tasks such as negotiating licences for the people who sell food and drink to your visitors. You may edit this agreement to create contracts with different scopes for multiple marketers so that each can focus on a specialism. Using this document, the requirement of work for the event is not limited to any particular set of tasks.

We include ideas as to how to base the payment. Since every deal is different, we have provided for the exact terms around payment to be written by you and placed in a schedule. This separates the legal framework from the commercial, allowing the contract to be reused with other publicists or for other events.


  • Legal framework
  • Basis of agreement
  • Terms of appointment
  • Promoter’s undertakings
  • Promoter’s marketing tasks
  • Payment procedure
  • Protection of confidential information and intellectual property
  • Termination
  • Other appropriate legal provisions to protect your interests

This document was written by a solicitor for Net Lawman. It complies with current English law.

What Our Clients Say
  • "I was really pleased with my recent experience of using Net Lawman. I was able to obtain important legal documents, needed to support my small business. Net Lawman understood my needs and provided fast and efficient service without incurring the significant costs of a traditional law firm. I would both recommend and use Net lawman again"

    Shireen Arthur
  • "I used to pre-work some contracts for my lawyer. He came back stating that the forms were 'excellent' and saved me several billable hours."

    Chris T.
  • "I was recommended to you some time ago - many thanks for an excellent document. I have you in my favourites Easy to navigate website - clearly displayed and simple to understand. Very easy to use and edit document in clear English. It has enabled me to present a professional and relevant document to my customers with ease. I will recommend Net Lawman due to easy to use website, documents in clear English and easy to edit, very reasonable and prompt."

    Martha Walker