Promotion and publicity agreement

Sport, concert or other event
Select support levelCompare

Document overview

This contract sets the terms between the owner or organiser of an event and a publicist or promoter for the marketing of it. It provides a practical, commercial framework as well as a legal structure, covering matters such as protection of intellectual property as well as payment and delivery.
Compliant with the latest law in
  • England & Wales
  • Scotland
Document propertied
Document properties
  • Length:13 pages (3750 words)
  • Available in:
    MsWordMicrosoft Word DOCXApple pagesApple PagesRTFRTF
watertight guarantee
Backed by our watertight guarantee

If the document isn’t right for your circumstances for any reason, just tell us and we’ll refund you in full immediately.

writing in plain english
Written in plain English

We avoid legal terminology unless necessary. Plain English makes our documents easy to understand, easy to edit and more likely to be accepted.

Guidance notes included

You don’t need legal knowledge to use our documents. We explain what to edit and how in the guidance notes included at the end of the document.

Support from our legal team

Email us with questions about editing your document. Use our Lawyer Assist service if you’d like our legal team to check your document will do as you intend.

Up to date with the latest law

Our documents comply with the latest relevant law. Our lawyers regularly review how new law affects each document in our library.

About this document

This agreement provides a complete framework from which you can construct your promoter's agreement. Your counter party may be in the UK or anywhere else.

This document is essentially a marketing agreement for an event or a series of events. That could be a sports tournament taking place over many weeks, a one day agricultural show, or a concert or a business exhibition that takes place over several consecutive days.

The parties to the contract could be companies, organisations or individuals. For example, a sports body could use this agreement to hire a promotion company.

The promoter can be assigned as much of the marketing task as required. That may be limited to offline publicity beforehand, or include tasks such as negotiating licences for the people who sell food and drink to your visitors. You may edit this agreement to create contracts with different scopes for multiple marketers so that each can focus on a specialism. Using this document, the requirement of work for the event is not limited to any particular set of tasks.

We include ideas as to how to base the payment. Since every deal is different, we have provided for the exact terms around payment to be written by you and placed in a schedule. This separates the legal framework from the commercial, allowing the contract to be reused with other publicists or for other events.


  • Legal framework
  • Basis of agreement
  • Terms of appointment
  • Promoter’s undertakings
  • Promoter’s marketing tasks
  • Payment procedure
  • Protection of confidential information and intellectual property
  • Termination
  • Other appropriate legal provisions to protect your interests
Sample promotion and publicity agreementSample page from the promotion and publicity agreement

CallTalk to us about this document

We are happy to answer any questions you have. Arrange for us to call you.

Choose the level of support you need

Document Only

Complete the document template yourself using our guidance notes
(incl VAT)
  • ok This document
  • okDetailed guidance notes explaining how to edit each paragraph
Most Popular

Lawyer Assist

Support from our legal team during and after editing
193 Reviews
(incl VAT)
  • ok This document
  • okDetailed guidance notes explaining how to edit each paragraph
  • okUnlimited email support - ask our legal team any question related to completing the document
  • ok
    Review of your edited document by our legal team including:
    • reporting on whether your changes comply with the law
    • answering your questions about how to word a new clause or achieve an outcome
    • checking that your use of defined terms is correct and consistent
    • correcting spelling mistakes
    • reformatting the document ready to sign


Drafted for you, to your precise requirements
(incl VAT)
  • okA document drawn just for you to your exact requirements
  • okPersonalised service provided by an experienced solicitor
  • okFree discussion before we provide an estimate, for you to ask questions and for us to understand your requirements
  • okTransparent fees - a fixed fee for the basic work, a fixed hourly rate for new or changed instructions, and no charge for office overheads or third party disbursements
  • okCareful and thorough consideration of your circumstances and your consequent likely practical and legal requirements
  • okProvision of options that you may not have considered with availability for discussion
  • okHelp and advice woven into the fabric of our service so that you can make the best decisions
© 2000 - 2024 Net Lawman Limited.
All rights reserved